When working with operators of trains and train stations, the primary focus is to develop world-class customer care, offering concession and service options that maximize the facility’s revenue stream, while ensuring that the services offered reflect the character of the surrounding community.

Before recommending concessions, the Optimas team researches the area and spends time in the city to get a feel for the atmosphere and local flavours. Then a program is designed that brings the local culture into the facility, creating a “sense of place”.  

Ambassador programs are another key program recommended for train stations. These services can help eliminate confusion often associated with travel and leave passengers with a positive and memorable experience as they navigate the rail system.